8 Fintech Link Building Tips That Work in 2025

8 Fintech Link Building Tips That Work in 2025

The top three search results capture 75% of all internet-based sales. With the fintech market projected to reach $492 billion by 2028, your position in search rankings directly impacts your slice of this massive opportunity. Moreover, Google categorizes fintech topics under Your Money, Your Life (YMYL), meaning your website needs exceptional authority and trust signals to rank well. 

Most fintech companies struggle with building meaningful connections. However, one fintech company experienced a 374% increase in organic traffic and 65% revenue growth over 12 months through strategic link building. This blog covers fintech link building strategies that work in 2025, how to build a natural backlink profile, and the tools you need to monitor success.

Why Fintech Link Building Matters in 2025?

Building high-quality backlinks is essential for establishing the credibility that both users and search engines demand. Google's "Your Money or Your Life" (YMYL) category includes fintech, which has a big influence on a user's safety, health, or financial stability. YMYL websites face higher standards because the potential consequences of providing inaccurate information can be severe.

How Google Evaluates Fintech Websites

Search engines aim to protect users from potential financial harm. Google's algorithms place particular emphasis on trust signals. They search for indications that your company has authentic, transparent processes and proof of regulatory compliance.

Google examines both on-page and off-page factors when making these evaluations. On-page elements include clear author credentials, security measures like SSL certificates, and accurate financial information. Whereas, off-page factors are backlinks that serve as external validation of your expertise and credibility.

The algorithm considers who's linking to you, the context of those links, and if the linking sites themselves demonstrate authority in financial topics. A backlink from Forbes carries comparatively more weight than one from an unrelated blog.

8 Fintech Link Building Strategies That Work

The following eight strategies have consistently delivered results for fintech companies looking to establish domain authority and capture market share:

1. Publish original research and data reports

Original research acts as a backlink magnet because industry websites naturally reference your findings. McKinsey's report on financial technology growth trends has secured over 1,200 backlinks. Here's how to make this work for your fintech company:

Conduct industry surveys with your customer base 

• Analyze market trends using your internal data 

• Create fintech trend reports that offer unique insights

• Share exclusive research findings through whitepapers

• Publish exclusive data to position your company as a thought leader while creating valuable content that other sites want to reference

2. Collaborate with fintech influencers and thought leaders

Partner with the right influencers to build credibility and expand your reach in fintech link building. 61% of consumers trust influencer-produced content, compared to only 38% who trust brand-produced content. To collaborate with Fintech influencers:

• Identify fintech thought leaders in your niche

•  Propose collaboration opportunities like co-authored content 

• Offer exclusive insights or data for their content 

• Create joint webinars or podcast appearances

3. Write guest posts for high-authority finance sites

Contributing quality content to respected financial publications like Bloomberg or Forbes significantly boosts your domain authority. The key is crafting pitches that deliver genuine value rather than promotional content.

Focus on solving genuine problems your target audience faces. Your expertise in fintech solutions naturally positions you as someone worth linking to.

4. Create infographics and visual explainers

Visual content attracts 178% more backlinks than standard articles. Because 65% of people are visual learners, and readers are 30 times more likely to read an entire infographic than a text-only article. Visual content also drives 12% more traffic to your website and makes complex financial concepts accessible to broader audiences.  

• Break down complex fintech processes into visual steps 

• Create comparison charts between different financial products 

• Design data visualizations from your research 

• Develop educational graphics about financial topics

5. Get listed on fintech resource pages

For a successful fintech link building strategy, secure placements on professional fintech resource lists and directories. Focus on industry-specific platforms with established authority rather than generic business directories.

These links improve your SEO while enhancing trustworthiness in the fintech space, a crucial factor for YMYL websites.

6. Reclaim unlinked brand mentions

Many websites mention your brand without linking back. Converting these unlinked mentions is like picking up free backlinks scattered across the internet.

• Use Google Alerts to monitor brand mentions 

• Search Ahrefs for unlinked references

• Send friendly outreach emails requesting link additions 

• Provide the exact URL you'd like them to link to

7. Engage in niche communities like /r/fintech

Active participation in fintech forums builds authority while creating natural backlink opportunities. Provide valuable insights on platforms like Reddit's r/fintech or specialized financial technology communities.

Helpful contributions builds your expertise and naturally lead to link opportunities. The key is adding value first, not promoting your company.

8. Use digital PR to promote product launches

Digital PR campaigns for product launches generate solid backlinks when executed correctly. Auto Trader's creative "Eau De New Car" campaign secured 394 backlinks from 169 referring domains in just eight days.

• Distribute press releases to finance media outlets 

• Build relationships with financial journalists 

• Create newsworthy angles for your product launches 

• Develop creative campaigns that capture media attention

Things to Avoid In Fintech Link Building

Your fintech website's backlink profile decides if you rank or get buried in search results. 94% of websites don't have backlinks at all, while only 2.2% of content generates links from multiple websites. This means every link you build needs to count.

Tools and Metrics to Track Fintech Link Building Success

Without proper tracking, you're flying blind with your fintech link building efforts. The good news is that modern SEO tools provide the insights you need to measure your success and improve your strategy.

Use Ahrefs and Semrush to monitor backlinks

Ahrefs and Semrush stand out as the top choices for fintech companies tracking backlink performance. Ahrefs boasts the second largest index of live backlinks (after Google), with approximately 14 trillion "live" backlinks in its database. Semrush claims over 43 trillion backlinks, though this includes both active and historic links.

Each platform offers distinct advantages for your fintech link building campaign. Ahrefs excels at identifying broken backlinks and revealing which authors frequently link to your competitors, valuable intelligence for outreach campaigns. Whereas, SEMrush provides about 16 different backlink reports and a dedicated Link Building Tool that simplifies finding opportunities based on competitor analysis.

Tracking domain authority and referring domains

Domain authority is an important metric for fintech sites operating in YMYL (Your Money, Your Life) categories. This comparative score predicts how likely your site is to rank in search results, based primarily on your backlink profile. You can check your domain authority through:

• Moz's Link Explorer (with a free Moz Community account)

• MozBar browser extension for quick checks

• Free domain authority checkers from various providers

Measure traffic and conversions from backlinks

The real test of your fintech link building success comes down to business impact. Focus on these key performance indicators to evaluate your backlinks' impact:

• Organic traffic increases from search results

• Referral traffic coming directly from linking websites

•  Conversion rates from visitors arriving via backlinks

• Link velocity (the rate at which you gain or lose links)

Conclusion

Building high-quality backlinks in fintech link building requires patience, and the right approach. Only a few authoritative links from trusted financial publications will make an impact far more than dozens of low-quality connections. Focus on original research, influencer collaborations, and strategic guest posting.

Remember to maintain your backlink profile carefully. Balance dofollow and nofollow links while using varied anchor text that appears natural to search algorithms. When potential customers search for financial technology solutions, your enhanced visibility translates directly to business growth.

Monitor your results carefully and adjust your approach based on performance data. With consistent effort and the right tactics, you can secure your position in the competitive fintech industry.

FAQ

How does link building work?

Link building is the process of getting other websites to link to your site. These backlinks signal to search engines that your content is valuable and trustworthy, helping improve your rankings. Effective strategies include guest posting, digital PR, and content promotion. Quality and relevance of links matter more than quantity.

What is fintech SEO?

Fintech SEO is the practice of optimizing financial technology websites to rank higher in search engine results. It involves targeting relevant finance-related keywords, improving technical SEO, and building authoritative backlinks. The goal is to attract organic traffic, build trust, and convert users in a highly regulated and competitive industry.

What is link building in SaaS?

Link building in SaaS (Software as a Service) focuses on getting backlinks to software product websites to boost visibility and drive signups. Common tactics include creating valuable content, publishing case studies etc.